SalesTechStar’s Sales Technology Highlights of The Week: Featuring Apollo.io, Cresta, Outreach.io and more!

Missed catching up on the latest salestech and revtech insights and updates? Find out more from this weekly highlight by SalesTech Star:

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SalesTech / RevTech Quote-of-the-Week!

With SaaS models becoming more complex and customer-centric, the CRO now sits at the intersection of sales, marketing, success, and product. That means the skillset has to expand beyond pipeline management and forecasting.

Adam Carr, Chief Revenue Officer at Apollo.io

Top SalesTech News of the Week: 9th June to 13th June, 2025

SalesTech Interview-of-the-Week!

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Alignment between sales and marketing is more critical than ever. With budgets under pressure and performance expectations rising, the teams need to be on the same page from the very beginning. One of the most important lessons I’ve learned is to drive alignment during the planning process. This keeps strategy intact even as external pressures shift priorities.

Ann-Christel Graham, Chief Revenue Officer at Sovos

Top Sales and SalesTech Articles on E-commerce, Predictive Analytics, AI for Sales and more!

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