SalesTechStar’s Sales Technology Highlights of The Week: Featuring Apollo.io, Bigtincan, Deloitte and more!

Catch the latest from the world of salestech, from Outreach.io’s latest integrations to the launch of new AI agents powering the modern day B2B sales cycle:

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SalesTech Quote-of-the-Week!

When it comes to sustainable competitive moats, UX and context are existential differentiators. I’ve watched UX become the silent dealmaker across every buying journey—from PLG startups to enterprise behemoths. G2 reviews, sales conversations, renewal rates—they all converge on one truth: experience is the new product. And in the AI era, we’re witnessing a radical UX transformation. We’re moving from static, “figure it out yourself” interfaces to dynamic, contextual, proactive interactions that anticipate user needs before they even articulate them.

Bela Stepanova, Chief Product Officer at Apollo.io

Top SalesTech News of the Week: 24th March to 28th March 2025

SalesTech Interview-of-the-Week!

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One big challenge sales and marketers face is data security and privacy concerns. Increasingly, first-party data is a precious source of competitive advantage. Many Intent data providers and platforms must ingest a company’s first-party data (e.g., closed won or PII) in order to build their Intent models. This can cause real concerns about preserving the security of the first-party asset. Likewise, from a privacy perspective, the manner in which data is collected to support the many use cases for Intent data should be scrutinized given the ever evolving regulatory environment.

– Mark Connon, CEO of Bombora

Top Sales and SalesTech Articles on Deal velocity, Prospecting errors, Account-based Selling and more!

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Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys