SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring 360insights, BigCommerce, Totango, Vidyard and more!

Vidyard announced a fresh new integration with salestech platform Gong, while brands like Cresta announced new (over 1B!+) valuations, catch the latest in salestech from this weekly highlight:



SalesTech Quote-of-the-Week!

We are starting to see a lot more virtual events and an interesting trend to use double-blind matching, similar to how Tinder works, to make business connections. I have found this tool extremely valuable to cut through the noise of cold-calling and quickly help the team qualify leads. As we slowly ramp back up into a world with more live events, I am eager to see more organizers adopt these hybrid salestech tools into the live experience as well.

Zubin Vandrevala, VP and Head of Business and Partner Development at Gr4vy 



Top SalesTech News of the Week: 14th to 18th March

SalesTech QnA with the Expert

SalesTechStar Interview with Chris Weber, COO and President at SaaSOptics Commission calculation and accounting software has seen a meteoric rise over the past year. I attribute the growth to a couple of key factors. First, with the new regulations coming out of ASC-606, it is now required that companies amortize and recognize their sales commissions just like the revenue side of the business. At the same time, sales plans are growing increasingly complex in order to attract the top talent while also maintaining healthy margins for the company. –Chris Weber, COO and President at SaaSOptics 

Top B2B Sales and SalesTech Articles on Customer Acquisition, CDPs vs CRMs, Sales Trends to Follow through 2022…

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps