While global sales and marketing teams continually adapt to changing customer pain points and evolving business environments, updating technologies to support their dynamic needs is crucial to enhancing business results.

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SalesTech Quote-of-the-Week!

Effective advertising relies on consumer behavior insights but at a time when our habits have completely altered, and there remains so much uncertainty from one week to the next around how we will be spending our time, many marketing strategies have been thrown into chaos. Media agencies are having to rethink their media plans and brands are having to be much more fluid and agile around where and when they speak to their audiences.

Gavin Wilson, Chief Revenue Officer at VIOOH

Top SalesTech News of The Week

• • Appian Supports Launch of Professional Services in AWS Marketplace
  • Cerence Powers Voice and AI-Driven Features in Next-Generation Mercedes-Benz User Experience (MBUX)
  • Zendesk Becomes First Customer Experience Platform to Join Unity Verified Solutions Partner Program
  • Uberflip Reduces Data Prep from Five Weeks to One Day, Achieves Near Real-Time Product Data Analysis with Matillion ETL for Snowflake
  • Oracle Cloud Manages COVID-19 Vaccination Program in the United States
  • Zilliant and Acumen Solutions Announce New Partnership to Increase Profitable Growth for Enterprise Customers
  • Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One
  • Uberflip Announces New Product Innovations Culminating Year of Record Growth
  • Genesys Launches the Future of Digital Customer Engagement
  • Deloitte Digital Elevates the Future of Contact Centers with New Offering Powered by Salesforce Service Cloud Voice
  • Gong Announces Complete Sales Coaching Solution for Remote Work
  • LeadSquared Raises $32 Million in Series B as it Builds on 100% YoY Growth, Reimagines High-Velocity Sales Execution
  • ON24 Appoints Steve Daheb as Chief Marketing Officer
  • IBM and Salesforce Join Forces to Help Organizations and Individuals Verify Vaccine and Health Status

SalesTech QnA with the Expert

Your ICP and the accounts that were historically good for you pre-pandemic may not be good now. Those that paused or carried you through the pandemic may not be a cohort that you can depend on when things change and we come out of this, whenever that may be. As you plan for 2021, you should think about how that mix changed at those different times, and how that might impact you (both for new business as well as your existing business, if you’ve made any pivots).

Top Articles on the Future of B2B Sales, Chatbots in B2B, eCommerce Insights for the holiday season!

• 2021 Predictions for Channel Incentives Automation
• Your Buyer Persona Research Is Failing
• 7 eCommerce Insights for 2020 Peak Season
• Chatbots in B2B: 2021 Predictions
• The Radically Changing Future of B2B Sales
• Choosing the Right Digital Marketing Platform

Building Sales Resilience, Driving Impact and Ensuring Success in 2021: Catch more from these episodes of the SalesStar Podcast: