Sendbird Responds to Widespread Need for Connecting Digitally With Launch of Supergroup Channel
Sendbird, the leading interaction API company across chat, voice and video for mobile, and web applications, announced powerful new capabilities that break chat boundaries. Sendbird’s Supergroup Channels, designed for the world’s largest and most active communities, now enables up to 20,000 users to engage in a real-time private group chat– an industry first at this scale. The company also introduced Dynamic Partitioning for open channels as well as Advanced Analytics, which analyzes user behavior and provides detailed insights into channels and messages within the Sendbird application.
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Supergroup Channel Enables Large Scale Connection Designed for a New World
While open channels with limited chat functionality have been around for some time, creating a private group with all the richness and engagement features of a chat group has never been achieved at this scale. This new engineering feat for the industry comes as people worldwide seek ways to connect with others, sharing thoughts and perspectives amid the COVID-19 pandemic. Supergroup Channel is already being used by the world’s most prolific communities to facilitate large-scale dynamic and authentic conversations.
“Scale has been one of the biggest issues hindering new applications for chat and messaging, and we are thrilled to remove this barrier, particularly in the current environment where large in-person gatherings are limited at best,” said Sendbird CEO and Founder John Kim. “Supergroup Channel is the perfect feature for our brave new world, and we are excited to see how communities leverage it.”
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Supergroups debuts as large communities are increasingly looking to deliver new types of human experiences, whether a live-streamed concert or other type of virtual event. Supergroup channels provide a unique option that makes connecting with thousands as compelling as communicating with friends in modern messenger applications. Supergroups are already being used as a destination for thousands who seek advice and tips from influencers and experts in large online communities, while gaming communities are using Supergroups to gather users, find players and exchange ideas to advance game play privately.
“With Supergroups, Dream11 can engage thousands of users in the same private group chat, letting large communities of fantasy sports enthusiasts bond over moments of play together and drive real-time engagement in the Dream11 app,” said Varun Goel, Vice President, Product at Dream11, the fantasy sports platform company that became India’s first gaming unicorn company.
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