#HopefromHome, a first-of-its-kind multi-platform digital fundraising event, is set to take place on April 7, World Health Day, to help fight the impacts of COVID-19. The digital fundraiser will bring together entertainers, CEOs, influencers, gamers, streamers and the public across a range of platforms, including TikTok, Instagram, YouTube, Twitch, Twitter and Facebook. Throughout the day, participants will watch inspiring stories and videos about the heroes on the frontlines of the pandemic, hear about important prevention measures, and be invited to donate to relief funds that will address the health, food insecurity, educational and economic challenges resulting from the virus.
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All funds raised from the #HopefromHome event will be equally distributed between United Way Worldwide; the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation and Swiss Philanthropy Foundation; and Comic Relief US’s Red Nose Day, whose collective work is more critical than ever in the face of the global novel coronavirus pandemic.
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“During this unprecedented time, we know that many people are at home and looking for ways to help,” said Brian Gallagher, President and CEO, United Way Worldwide. “We are excited to partner with other nonprofits and organizations that are actively fighting against COVID-19 to bring people greater hope and help communities around the world.”
All donations from #HopefromHome will be made using technology provided by Tiltify, the most popular charity fundraising platform for content creators and livestreams. Tiltify enables streamers to get involved and donate on whichever platform they use most frequently to connect with their audiences.
“The global challenge of COVID-19 is testing us in ways we never thought imaginable,” said Elizabeth Cousens, President & CEO of the UN Foundation. “But it is clear we will only get through this unprecedented moment by coming together. Through #HopefromHome, communities around the world will unite to share in a moment of hope and to support health workers on the frontlines of the global COVID-19 response.”
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