Industry veteran brings outstanding sales background to growing company
Elara Caring, a newly formed company that brought together Great Lakes Caring, Jordan Health Services, and National Home Health Care, announced the appointment of Caroline Henderson as the company’s new Chief Sales Officer, effective immediately. Henderson brings a strong background in marketing, business development, and sales management in the home health care industry to Elara Caring.
“We are very excited that Caroline has agreed to join Elara Caring as we continue to grow our position in the home health care industry,” said G. Scott Herman, Elara Caring CEO. “Her experience in our industry will be invaluable as we continue our mission of providing patients with the Right Care, at the Right Time, and in the Right Place.”
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Henderson will report directly to Herman and will be responsible for driving organic sales growth across Elara Caring’s four lines of service: behavioral health, home health (skilled care), hospice and personal care.
Henderson has spent the majority of her career at Amedisys, Inc., a national provider of home health, hospice and personal care, in a variety of roles. Most recently, she was the Senior Vice President of Business Development and Marketing. She was responsible for all sales training, marketing strategy, sales tools, CRM utilization, acquisition integration, and creation of all marketing campaigns and collateral for home health. Henderson also has consulting experience for a variety of health care companies.
“I’m thrilled to be joining Elara Caring at this critical point in their integration into one of the country’s largest providers of home care,” said Henderson. “I am excited to partner with this talented executive team and believe that we are primed for sustained growth, while providing outstanding quality care.”
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