Top 35 Bank Selects LoyaltyExpress CustomerManager for CRM & Marketing Automation

By STS News Desk On Jun 18, 2018

Existing Client of MarketingCentral Expands LoyaltyExpress Relationship for Customer & Partner Marketing for 350 loan officers

LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks, announced that one of the largest international banks expanded its relationship with the launch of CustomerManager to automate communications throughout the loan process.

Armed with expert writers and graphic designers and the LoyaltyExpress in-house print & direct mail facility, CustomerManager enables marketing departments to deliver high-quality, compliant marketing to loan producers. In addition, campaigns can be automated from a corporate perspective or loan officers can manage their own campaigns from a marketing store with custom content

“It is a great compliment whenever a client selects additional services,” said Mary Beth Doyle, founder of LoyaltyExpress.

Mary added, “We are thrilled to deliver our marketing automation services to over 350 loan officers. Our commitment to each client is to provide the highest quality marketing that is custom to each of our clients with easy-to-use technology.”

“LoyaltyExpress continues to impress with me its understanding of the needs of national banks,” said the bank’s Vice-President of Loan Production. “Their two-pronged approach of delivering automation with self-service marketing delivers the best of both worlds for our team. In addition, the content creation services really helps us move faster and more efficiently.”