Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

The platform’s AI-Generated emotional language increased engagement by 24 percent and delivered deep customer insights

Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and conversions.

As a marketing innovator, Caesars Entertainment is laser-focused on increasing customer engagement in a meaningful way and is working with Persado and Salesforce to achieve this goal. In particular, Persado has been working with Caesars to generate the specific language and emotions to best resonate with its audience. From there, Caesars has been able to seamlessly deliver highly personalized messages through Salesforce Marketing Cloud to its customers. Through its work with Persado, Caesars has seen a more than 12 percent increase in email open rates and a 24 percent lift in click-through rates.

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“Personalization is a key goal for us at Caesars and we partnered with Persado and Salesforce to deliver email personalization that is focused on driving business results,” says Tonya Carpenter, Director of Email Marketing. “Not only that, but we are gaining a deeper understanding of our customers and are also gaining insights into the factors that are driving customers to engage.”

Persado’s integration with Salesforce is unique in that it allows companies to take advantage of Persado One – a solution that uses deep learning algorithms to analyze previous marketing program data to create an emotional profile for individual customers, and then generates individually targeted relevant language for unprecedented personalization of campaign content across channels. Specifically, Persado One’s integration with Salesforce Marketing Cloud allows for the dynamic delivery of individually personalized emotional content in a single campaign — a first in the email world.

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Persado CEO Alex Vratskides, added, “Persado is proud to partner with companies that share our vision of driving brand engagement through innovation, and we are thrilled to see the positive impact of our AI-powered solutions across Salesforce Marketing Cloud as an ISV partner. We are confident that this partnership will continue to give marketers a competitive edge in today’s always-on landscape by helping them better understand and engage customers, create more personalized experiences, and leverage data to make informed decisions all through the power of Persado’s AI platform.”