Lifesize®, a global innovator of video collaboration and meeting productivity solutions, today named SYNNEX Corporation (NYSE: SNX), a leading business process services company, as its newest master agent, with service provider Connection becoming the first agent under the restructured relationship. The updated relationship is indicative of Lifesize’s official shift toward a partner commission-centric model in the U.S., which will begin to take effect in phases for distributors, resellers and managed service providers (MSPs) in the geography starting March 1, 2020.
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Under the new arrangement, partners operating through SYNNEX and other Lifesize master agents receive industry-leading commissions on meeting room system hardware, including Lifesize Rooms-as-a-Service, as well as on upgrades, cloud video conferencing service licenses and renewals. Lifesize will now take on all product positioning and opportunity management, allowing master agents and agents to focus on business development, partner recruitment, implementation of Lifesize technology and providing value-added services.
“This natural progression to a commission-based program is hugely advantageous for our entire partner community,” said Tim Maloney, senior vice president of worldwide channels and Americas sales at Lifesize. “Lifesize takes on the heavy lifting and risk, freeing up esteemed partners like SYNNEX and Connection to do more of what they excel at – serving as experts and supporting businesses looking to capitalize on video conferencing and collaboration.”
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“We have valued working hand-in-hand with Lifesize to successfully promote the adoption of video communication across many market segments and geographies,” said TJ Trojan, senior vice president of product management, North America at SYNNEX Corporation. “This latest evolution in our relationship gives our U.S. resellers and MSPs even greater consistency, shorter deal cycles and tremendous upside in selling Lifesize technology.”
“We’re excited that incentives apply to both recurring SaaS licenses as well as meeting room hardware, which is a key differentiator,” said Tim Burns, vice president of product management at Connection. “We look forward to aggressively growing our collaboration business with Lifesize through SYNNEX, to the tune of 10x over the next year.”
SYNNEX was named “Global Distribution Partner of the Year” at the Lifesize Connect global partner summit in November 2019, while Connection was honored with “Greatest Advancement” in the Americas region.
Lifesize’s expanding global partner ecosystem consists of more than 5000 partners and upwards of 75 distributors, including 3500 resellers and potential agents in the U.S.
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