Former Microsoft executive to collaborate with Esomar team and representatives to drive advocacy and member engagement across the U.S. and Canada
Esomar, the global community for data, research and insights, today announced the appointment of Barry Jennings to the newly created role of North America ambassador. Jennings, a veteran insights leader with more than 30 years of experience, will work closely with Esomar’s leadership and regional representatives to expand the organization’s influence, membership and advocacy efforts across the United States and Canada.
Barry is a respected voice who understands the challenges researchers face. Having someone with his background advocating for Esomar in North America is a huge win for our members.”
— Rhiannon Bryant, Chief Strategy Officer of Esomar
Jennings will draw upon his extensive industry tenure to guide Esomar’s strategic direction in the region. Working in concert with the North America representative team, including Dan Fleetwood (QuestionPro), Sandy Casey (InnovateMR), Joanne Robbibaro (Material) Kelli Hammock (L&E Research), Molly Strawn-Carreno, (AYTM), Pam Bracken (University of Georgia), Belinda Brown (Gazelle Global), Sarah Kotva (Fieldwork), Isabelle Landreville (Sylvestre & Co.) and Cyntia Darisse (Leger).
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He will serve as a key voice for the organization, fostering deeper connections with corporate members and the broader insights community. His role focuses on elevating Esomar’s visibility and advocating for the profession at major industry events.
Rhiannon Bryant, Chief Strategy Officer of Esomar said, “Barry is a respected voice who understands the challenges researchers face on both the client and agency sides. Having someone with his background advocating for Esomar in North America is a huge win for our members. He is the ideal person to bring our community closer together.”
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Jennings brings a wealth of client-side experience to the position, having spent the last decade leading B2B research teams at Microsoft’s Research + Insights group. Most recently, he drove insights for Azure Cloud, AI and Commercial Business Planning. Before joining Microsoft, Jennings spent 18 years at Dell covering virtually every product category across consumer and B2B markets. He also headed market research and competitive intelligence at BlackBerry.
Early in his career, Jennings built a foundation in international technology research on the supplier side at Kantar/Millward Brown/IntelliQuest, giving him a rare perspective that bridges both sides of the industry. He currently serves on the Board of Directors for the Insights Association and on the Executive Advisory Board for the University of Wisconsin’s Marketing Leadership Institute.
