TV data

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

STS News Desk Apr 8, 2019 4

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT…
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Native & Programmatic Advertising

Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with…

Sudipto Ghosh Nov 20, 2018 0

Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data…
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Sales & Marketing

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and…

STS News Desk Aug 2, 2018 0

Major Update to its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular ad metrics powered by advanced machine learning and industry’s largest TV data set -Closed-loop…
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