TV advertising

Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released the results of their survey,…
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TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product…
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Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes Nielsen and FreeWheel, A Comcast Company…
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Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal…
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Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the leading TV data…
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GoUSA TV announced that the GoUSA TV app is now available for download on iOS and Android devices around the world.
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Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership withInscape Data Inc., the leading provider of…
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comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement.
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Revamped Nielsen Total Audience Report  Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both Linear and Digital…
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605 developed the Impact Index as a more complete measure of the business impact of TV advertising which will deliver clients actionable insights to optimize both brand marketing and…
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