Tru Optik

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience…

STS News Desk Oct 12, 2018 0

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the leading free…
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Native & Programmatic Advertising

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

Sudipto Ghosh Jun 18, 2018 0

Cross-Screen Audience Validation from Tru Optik is a major milestone that allows campaign measurement across Connected TV to catch up to consumer viewing behavior and lets advertisers…
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