Simon-Kucher

Consumers Are Returning to Holiday Shopping at Near Pre-Pandemic Levels, but Overall Spend Will Be…

STS News Desk Oct 12, 2022

Simon-Kucher’s 2022 US Holiday Shopping Study reveals consumers are tightening their belts for the season in the wake of inflation, Gen Z emerges as a new spending powerhouse, Amazon…
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Native & Programmatic Advertising

New Study: Streaming Services Rapidly Replacing Traditional TV

STS News Desk May 8, 2019 1

84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant According to Statista, a leading provider of market and…
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Content & Collaboration

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

STS News Desk Apr 12, 2019 1

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is…
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