Rivr

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

STS News Desk Jul 10, 2020 2

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance.…
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