Revenue

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that…
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Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an…
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Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that…
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Today’s customer is driving the buying process, thanks to the internet. Buyer behavior had done a 180. Has your Sales organization evolved to adapt? The modern buyer uses search engines…
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Integrate becomes a Marketo LaunchPoint partner to help joint customers increase pipeline, improve lead-to-opportunity rates and reduce customer acquisition costs At Adobe Summit -…
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Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, today announced a new partnership with traffic exchange network PubExchange. Pub Ocean’s…
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Over 200 percent enterprise customer growth demonstrates Sales Readiness is enhancing the customer-facing interactions that drive revenue and build brand MindTickle, the leader in…
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Zilliant publishes its second annual B2B Global Benchmark Report, the most comprehensive AI-driven global study of B2B transaction data ever performed Zilliant, a leading SaaS software…
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Growth spurred by 130 percent retention and accelerated overseas momentum Seismic, the recognized leader in sales and marketing enablement, announced that the company exited 2018 with…
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I was recently talking to the head of operations at a large news publisher about their 2019 strategy. His company is focused on a mix of initiatives from private marketplace deals to…
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