Programmatic

Programmatic Advertising technologies have fundamentally transformed media buying and performance marketing from an efficiency standpoint.  How do programmatic advertising strategies…
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The need for humans in sales isn’t going away, we just continually need to re-tool. Adobe recently added Judith Hammerman as their Head of Audience Manager. Judith revealed her journey…
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SpotX announced a new integration with Sharethrough, the industry's leading native supply-side platform, to bring SpotX's programmatic infrastructure for outstream demand to…
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VIOOH is a new OOH advertising platform heralds a new era of cooperation across the out of home industry, connecting programmatic media owners and buyers in the US, the UK and Belgium.
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We’ll eventually reach a stage where the value chain will be aligned, and data-driven app marketing will indeed be 100% data and technology-driven App Sales Automation.
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