Precima

Customer-Centricity Is At The Core Of Retail Category Management Today, According To Exclusive New…

STS News Desk Mar 16, 2021 0

Improved execution of category tactics, which includes pricing, promotions and merchandising, is the topmost skill for succeeding in retail category management, with nine in 10…
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Sales Engagement

Nielsen Acquires Merchandising and Analytics Solutions Leader Precima

STS News Desk Jan 13, 2020 8

Accelerating Retail Services Around the World Through Nielsen Global Connect Nielsen Global Connect announced that it has completed its acquisition of Precima, an industry-leading,…
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