Pay TV

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

STS News Desk Aug 19, 2019 0

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past…
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Native & Programmatic Advertising

Latest Data from Horowitz Research Reveals That One-Third of TV Content Viewers Report Owning an…

STS News Desk Apr 26, 2019 0

The latest Horowitz Research report, State of Pay TV, OTT & SVOD, reveals that although TV content viewers are using newer streaming services, a traditional viewing technology is…
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