Nielsen

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Sudipto Ghosh Jul 31, 2018 0

Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both Linear and Digital…
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Native & Programmatic Advertising

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

STS News Desk Jun 29, 2018 0

By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers.
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Native & Programmatic Advertising

Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand…

STS News Desk Jun 19, 2018 0

Today, Nielsen and FreeWheel, A Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory.
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