Nielsen

Today, Nielsen's Global Consumer Business announced Chicago as its global headquarters as it moves forward with its journey to becoming a standalone company. Effective January 1, 2021,…
Read More...

Epicenter Experience has announced that Paul Lindstrom, the former SVP of Nielsen Strategic Media Research, has joined its team in an advisory capacity to accelerate research innovation…
Read More...

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen …
Read More...

AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM announced the launch of Watson Advertising…
Read More...

Nielsen (NYSE: NLSN) took a significant step forward in its ongoing transformation today by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role,…
Read More...

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced it has joined the Nielsen Connect…
Read More...

Alluxio, the developer of open source cloud data orchestration system, today announced it has closed 1H 2020 with sales growth of more than 650% over 1H 2019. Alluxio demonstrated…
Read More...

Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both…
Read More...

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the…
Read More...

Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding…
Read More...