marketing engagements

Wreckage of COVID-19 Sparks Age Of Anxiety For Enterprise Buyers, Momentum Survey Finds

STS News Desk Apr 27, 2021 0

The real impact of COVID-19 on enterprise buying behaviour has been laid bare in new research from the growth consultancy Momentum. The Momentum Customer Buying Index®, a survey…
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Sales Engagement

IQVIA Launches OCE Optimizer to Help Intelligently Plan HCP Engagements and Maximize Commercial…

STS News Desk Jul 30, 2020 0

IQVIA introduced OCE Optimizer, an innovative solution that empowers life sciences companies to plan and refine marketing engagements with healthcare providers (HCPs) on demand. OCE…
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