MAGNA

A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV…
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The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability Human in the loop" contextual targeting – which…
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Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action According…
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