IRI

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch…
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IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to…
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IRI’s Shelly Murphy will join a panel of experts during ARF’s Cross-Platform Measurement Council Attribution Showcase, where she will present a case study and speak on attribution and…
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