IPG Media Lab

New Study From MAGNA Reveals Impact Of Human-In-The-Loop Contextual Targeting On Solving Brand…

STS News Desk Oct 21, 2019 0

The Study, Conducted by Magna and Zefr Explores The Impact of Machine Learning Combined with Human Supervision on Brand Suitability Human in the loop" contextual targeting – which…
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Native & Programmatic Advertising

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

STS News Desk Mar 22, 2019 0

Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a new study by IPG Media Lab, using data from TVision, TV has a…
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Sales & Marketing

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From…

STS News Desk Jan 31, 2019 0

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action According…
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