In-App Advertising

Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

STS News Desk May 27, 2019 2

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based…
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In App Marketing

Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth

STS News Desk Apr 10, 2019 1

Gameloft and Pubmatic Partner to Deliver Greater Access to Quality In-App Inventory PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future,…
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In App Marketing

Adjust Introduces User-Level Ad Revenue Reporting

STS News Desk Feb 21, 2019 0

App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion Adjust, the industry leader in…
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In App Marketing

New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising

STS News Desk Feb 5, 2019 0

Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners PubMatic, the publisher-focused sell-side platform…
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Native & Programmatic Advertising

SOOMLA Raises $2.6 Million to Expose Black Box of In-App Advertising

STS News Desk Dec 5, 2018 0

SOOMLA, the leading mobile monetization measurement platform, announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors.…
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