ideal customer

Buyer personas can help streamline sales efforts. But for it to work well, salespeople need to build the right buyer personas based on their company goals, products offered and target…
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Small Business Experts Share How to Navigate Through Current Challenges and Opportunities Keap, the leader in sales and marketing automation software for small businesses, announced…
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What does it take for Sales Teams to Improve their Customer Experience? Today’s customers are more informed than before, they have evolving expectations and more importantly, they are…
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