GumGum

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora.…
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GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance.…
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GumGum, an artificial intelligence company specializing in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to…
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GumGum, an artificial intelligence company specializing in solutions for advertising and media, announced that it is working with the Ad Council on its efforts to communicate messaging…
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GumGum., an artificial intelligence company specializing in solutions for advertising and media, released new neuroscientific research findings that explain why contextual targeting is…
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New independent study reveals how GumGum’s AI-powered contextual targeting and unique creative increase customer spending; featured campaign drove $2.79 return on every $1 spent…
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Veteran CMO Lisa Licht brings deep marketing expertise to the AI firm as it prepares to launch disruptive contextual advertising, brand safety and video solutions GumGum, Inc.,…
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Joseph McConellogue Brings Two Decades of Digital Marketing Achievement to Regional Vice President Role, Created to Serve and Expand Partnerships with Leading Brands and Marketers in…
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Patrick Gildea joins as Chief Financial Officer; Ben Plomion appointed Chief Growth Officer; Adam Schenkel & Travis O’Neill promoted to Senior Vice President roles GumGum, Inc.,…
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All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection GumGum, Inc., an artificial…
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