Guest Authors

While the current marketing and technology landscape has created a boundless amount of opportunities for individuals, brands and businesses, it’s also created confusion. Today’s…
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Acquisitions Will Succeed When Companies Center People, Not Profit Company leaders mindfully craft their organization’s mission and vision statements. They carefully select the…
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The digital sales cycle is both a blessing and a curse for consumers and sellers. While 80% of interactions with prospects happen virtually (SiriusSales Sales Activity Studies…
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With Amazon’s 7th annual Prime Day, the retail giant was able to count on another record-breaking 2-day event in 2021. According to one estimate, over June 21st and 22nd Amazon was able…
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The goal of digital transformation is to fundamentally change how B2B suppliers operate and deliver value to customers by creating a connected digital ecosystem. Transformation isn’t…
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A recent AirTable Marketing Trend Report , a survey of 300 marketing leaders, showed a clear and disturbing trend that the more technologies RevOps people use, the more time they spend…
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It’s no secret that e-commerce has revolutionized the retail space by enhancing the customer experience with one-click ordering, free shipping and even faster delivery. Because…
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Editing, updating, inputting...all tasks that take up time, but which are essential to keeping up your CRM fields and data insights. But how much longer will sales professionals have to…
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COVID-19 accelerated significant transformation within the B2B sales cycle. Without in-person meetings and the connections they engender, sales teams are now working overtime to…
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If data is the engine that drives the digital experience, it’s in desperate need of a tune-up. In the past year, we’ve witnessed a wholesale reevaluation of how we interact with brands…
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