Google Marketing Platform

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s…

Greg Sobiech Sep 3, 2018 0

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and Google Analytics — into what it now calls the Google…
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Sales & Marketing

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

Sudipto Ghosh Jul 31, 2018 0

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, …
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Native & Programmatic Advertising

Google Ads Click Identifier Launched to Display Contact Information On All Ad Visitors

STS News Desk Jun 28, 2018 0

Powered by Fastbase, Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads…
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