eCPM

Intent IQ’s bid enhancement service yields over 30% increase in ROI for digital ad campaigns run by Infolinks Next generation identity resolution leader Intent IQ has joined forces…
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Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to…
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New header bidding innovation moves beyond standard IAB formats to boost time-in-view for advertisers and deliver an average 60% eCPM increase for publishers 33Across announced the…
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Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future,…
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