Browsing Tag

Digital advertising

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in…

STS News Desk Aug 13, 2019 0

Colling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and…
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Native & Programmatic Advertising

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

STS News Desk Aug 10, 2019 1

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in…
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Native & Programmatic Advertising

OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s…

STS News Desk Jul 30, 2019 0

Expansion provides opportunity to drive increased demand to top publishers in the region OpenX, the world’s leading independent digital advertising exchange, announced at Advertising…
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Native & Programmatic Advertising

Second Stop: TechnoFrolics Introduces Out-Of-Home Advertisers to the FrameGlide|Spin Browser…

STS News Desk Jul 25, 2019 0

Spin-gliding through video - a popular museum technology pioneers new frontiers With the public drowning in an ever increasing surge of OOH and digital advertising, TechnoFrolics…
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Native & Programmatic Advertising

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While…

STS News Desk Jul 18, 2019 0

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace Digital advertising is in full on growth mode across two…
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Guest Authors

Taken for Granted: The Many Problems Solved by the Modern Ad Server

Julian Baring Jul 17, 2019 0

The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of…
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Guest Authors

Advertisers and Creators Benefit from a Brand Suitability Score

Bryan Ngo Jul 16, 2019 2

Three years ago, advertisers started to take viewability seriously, debating hotly between a hard-line 100% requirement or something more realistic like the now-standard 75%. This…
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Content & Collaboration

Channel Factory Appoints Nicole McKeith as VP Sales of Midwest

STS News Desk Jul 10, 2019 0

Company Expands Sales Presence to Capture Growing Brand Suitability Demand Channel Factory, the world leader in YouTube brand suitability, content alignment and ad performance,…
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Native & Programmatic Advertising

European Digital Advertising Market Exceeds €55 Billion in 2018

STS News Desk Jun 4, 2019 0

Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year IAB Europe, the leading European-level industry association for the digital…
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Multichannel Orchestration

VuPulse Raises $1 Million in Series A Funding From Florida Funders and Bridge Angel Investors

STS News Desk May 29, 2019 0

VuPulse, the digital advertising industry's only Post-Click Marketing Platform, announced Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors.…
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