customer data platform

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google AD Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time…
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Former Appnexus and Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the…
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Evergage, The 1-to-1 Platform company, on Thursday announced that Meera Murthy has been promoted to chief strategy officer – responsible for helping clients and prospects design,…
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Investment Supercharges Existing Rapid Organic Growth and Signals 2020 Expansion Plans. Transitiv, the open platform to unify, understand, and activate customer data, announced it…
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Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the…
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Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional…
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Addition of Mailchimp Advertising Channels and Adjust In-App Event Tracking Makes It Easier for Brands to Improve Their Omni-Channel Communication. Audiens, a leading data management…
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Evergage's Personalization and Customer Data Platform (CDP) Honored Among the Technologies 'That Matter Most' in the Digital Content Industry Evergage, company, announced it has been…
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Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result The Relevancy Group, a leading market research and…
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This September, BlueVenn, the original omnichannel Customer Data Platform (CDP) provider, is offering an organization the chance to win a FREE annual license of the award-winning …
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