Brand Safety

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media…
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Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's…
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Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a powder keg of risk with a short, burning fuse…
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Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and…
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More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US consumers highlights the…
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Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify the leading independent provider of marketing measurement software and…
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The real challenge: WebRTC is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioral analysis. Blacklisting – the most frequently used method to…
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New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing measurement software and…
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DoubleVerify is providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT on Facebook Stories video ad inventory.
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RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art…
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