B2C buyer

How Buyer Engagement Data Is Saving Sales Reps’ At-Risk Deals

Jinal Jhaveri Apr 20, 2023

There’s a disconnect between sellers and buyers: Around 65% of sellers in the US and Canada say they put the buyer first, yet only 23% of buyers agree. And this relationship will…
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Guest Authors

Where Deals Go To Die. Closing the Buyer-seller Gap

Mark Tanner Nov 28, 2022

The holiday season signals another annual event that is specially reserved for sales folk - the stress of “year-end”. We’ve all been there. You’ve got 3.5x pipe and are quietly…
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