B2B sales and marketing

According to Tim Foster, Regional Vice President of Sales at Upland Software, really good salespeople work with and prioritize fewer things to focus on, this  frees up more time for…
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B2B marketing and sales alignment can sometimes turn into a tedious, exasperating affair. But in the world of B2B marketing and sales, the right martech-salestech alignment along with…
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Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a…
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2020 has been a year of challenges, new learnings and revised priorities! But when it comes to tech sales, what has changed amid the ongoing pandemic? In this interview,  Cody…
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Today, consumers have a greater choice than ever before - meaning brands face ever-increasing competition. Connecting with consumers, particularly online, and turning website visitors…
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Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of ConneCXions, a…
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A unified CRM system that blends together rich functionality for sales, marketing and service on one platform is a good way to increase team alignment and foster better business…
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You work in sales. You’re burnt out; tired of the same old routine. You wake up, you get ready, you grab a coffee, you commute, you book appointments, update your customer databases,…
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Even before the Covid-19 pandemic became a global crisis, there was already a rapid increase in sales teams, especially tech and SaaS teams transitioning to remote work. The benefits…
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“Feedback is the breakfast of champions.” – Ken Blanchard And when it comes to feedback, nothing really beats the opinion of actual users and customers of your service and product.…
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