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Tag: audience data

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models
Native & Programmatic Advertising

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

STS News Desk -
1
Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups
Native & Programmatic Advertising

Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups

STS News Desk -
0
comScore
Sales & Marketing

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

Sudipto Ghosh -
0
Nielsen
Native & Programmatic Advertising

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Sudipto Ghosh -
0
Eyeota Expands GfK Onboarding Agreement into New Markets
Native & Programmatic Advertising

Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Sudipto Ghosh -
0

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