audience data

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

STS News Desk Apr 30, 2019 1

Neustar’s collaboration with TiVo adds to the rapidly expanding capability of the company to bring precision to TV Viewership measurement for advertisers.
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Native & Programmatic Advertising

Alphonso Launches Local TV Ad Analytics and Attribution for Broadcasters and Station Groups

STS News Desk Dec 18, 2018 0

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and Tv Audience Extension Across Digital DevicesAdvanced Video…
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Sales & Marketing

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

Sudipto Ghosh Jul 31, 2018 0

comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement.
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Native & Programmatic Advertising

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Sudipto Ghosh Jul 31, 2018 0

Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both Linear and Digital…
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Native & Programmatic Advertising

Eyeota Hires Experienced AdTech Leader Pieter de Zwart as CTO

Sudipto Ghosh Jul 24, 2018 0

Prior to Eyeota, Pieter de Zwart spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company.
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