Advertising

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced today…
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Leading in-game ad platform Adverty announces the hire of Johanna Nymberg as Director of Business Development to bring Adverty's seamless in-game offering to more game developers and…
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Analysis of engagement with 53,000 ads shows a rise in negative emotions, suggesting advertisers need to dig deeper on positive emotional content, especially during the pandemic…
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Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies…
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54% of Prime Day Shoppers Plan to Purchase Holiday Gifts; 30% of Amazon Prime Day Ads Feature Gift Cards Numerator, a data and tech company serving the market research space, has…
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Rockbridge Growth Equity, a Detroit-based private equity firm, today announced an investment in Quartile Digital, a provider of AI-driven autonomous advertising optimization and spend…
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Richer insights drive performance among Instacart campaigns and across channels Kenshoo, a global leader in marketing technology, has added  Instacart, the North…
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Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital marketing…
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Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the…
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Oazis to hold a virtual demo day on September 15 showcasing groundbreaking technologies of its six portfolio companies in the fields of health, advertising, sustainability and software…
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