Take a Break from Thinking About the Current Coronavirus Pandemic!

Staff WritersSignals & Social Engagement

By Tanika Mehrotra On Apr 13, 2020

Take a Break from Thinking About the Current Coronavirus Pandemic!

With all eyes set on the lockdown to end due to the current Coronavirus pandemic, Team SalesTech Star brings you a little throwback to help provide you with some noteworthy insights for the year 2020 and beyond!

Let’s commence with the very basic question of any business

How can you cut through the noise and outperform rivals? How can you make every dollar work efficiently and effectively for your company? Here are a few answers that will help to guide your marketing strategies and increase the value of your investments.

While we talk about sales

Requests for Proposals (RFPs) are a significant driver of top-line revenue that is often overlooked. Enterprise organizations are likely to generate a higher percentage of sales revenue from RFPs.

Another element essential for sales is Customer engagement. It is crucial for planting your brand on the radar of your potential customer and generating sales. Your brand needs a finely curated customer engagement strategy that aims at providing enhanced customer experience and the design of your eCommerce website plays a crucial role in it.

To maximize growth and boost the sales, Ad-tech comes into the picture. Wondering where the ad world is heading? Click here to read top adtech predictions for 2020

For deep insight into the marketing performance of your business, you need to consider other advanced metrics. These KPIs should challenge your marketing and force you into delivering more effective communications to prospects and customers.

We now come to the latest buzzword – Data Science

Data Scientists are the people whose job it is to ensure the data is collected and stored in a way that it can be analyzed. They are responsible for maintaining the data and eventually for processing it into actionable business and sales intelligence. Read here to know about Data Science And The Future Of The Retail Supply Chain

Technology has changed business in a number of different ways, including how they operate and the processes they use. The idea of using digital technologies to create or modify customer experience, culture or operations in an ever-changing market is called a digital transformation.

A digital transformation is an important step for all business areas, including HR. While HR is largely about the people and staff of your company, technology plays a growing role there, as well. With that in mind, this article is going to look at a few tips and keys to a successful HR digital transformation.

Last but definitely not the least, let’s take a glimpse at some marketing strategies and KPI’s that have worked well for a few companies.

As Startup teams don’t have time nor money to throw stuff at the wall and see what sticks. But if you can stay focused and build your marketing practice incrementally, in response to demand and valuable customer feedback, you can make progress much faster. Read here to know how.

Also, for deep insight into the marketing performance of your business, you need to consider other advanced metrics. These KPIs should challenge your marketing and force you into delivering more effective communications to prospects and customers.

Would you try any of these sales and marketing strategies to your business? If yes, we would love to know how well they worked for you!