Clear ROI, enhanced personalization and optimization, efficient sales alignment and diverting the focus of the entire sales processes on the right resources are some of the incredible benefits of using account-based marketing tools.
Account-based marketing is not a new term for anyone in tech today. In fact, more than 90% of the marketers out there and business leaders believe that ABM (Account based marketing) tools are crucial for their businesses and these tools help them drive their overall sales. ABM tools are increasing becoming popular in the B2B industry. It focuses on the team effort by attracting, engaging, converting and measuring the best value accounts.
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Companies have realized the importance of ABM tools. Despite this fact, only 20% have been able to adapt to ABM technologies until now, indicating that there will be more adoption of ABM tools and technologies by businesses in the future. More than 60% of such businesses are aiming to invest in ABM technology with an aim to align their marketing and sales goals by next year.
ABM tools have the ability to transform your sales and marketing function entirely. There are various tech start-ups offering ABM tools that are not only effective but are pretty user friendly.
Have a look at some of the top ABM tools that can drive your overall sales:
1. Â Â Â Â Â Engagio
While marketers search for a full stack account-based software, Engagio serves them just right. This is a platform that can help marketers with everything related to their ABM process, starting from lead-based marketing campaigns to offering project reviews and many more. This platform was designed keeping in mind the requirements of ABM users and everything inside is personalized as per a marketer’s preferences. Where personalization remains at the core, Engagio is the right platform to fulfil your business needs.
2.      Triblio
Considered among the top ABM tools globally, Triblio bears the expertise to scale your account targeting for sale pipeline growth. From orchestration, audience management to sales activation and account analytics, Triblio does it all. In today’s business world, Triblio serves you right with its incredible worth and the ability to generate demand and engagement from your target accounts. With the help of marketing automation, Triblio helps marketers to target the right accounts using multiple marketing channels.
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3.      6Sense
If there is one such ABM software that uses predictive analysis to improve the downstream sales process, it is 6Sense. This software has the ability to predict the entire buyer’s journey with the help of artificial intelligence and helps marketers work on an active buying cycle. With this ABM tool, you are sure to improve your sales and marketing function thereby making the entire efforts of the organization more successful and efficient.
4.      Uberflip – content experiences
Customers are getting smarter these days and before they look at your marketing, they want to look at some informative content. Uberflip is playing an incredible role in this space. This ABM tool helps you deliver the right content at the right time and at the right place during the entire buying process. The content delivery process is powered by an AI component, which is also a recommendation engine for the content delivery. The tool is integrated with emails and other content sharing platforms to ensure that we send the right messages throughout.
5. Â Â Â Â Â LeanData
LeanData is an apt ABM software to drive actionable insights. The ABM tool sits at the centre of your CRM, connecting the right data with the right people. The tool has the ability to align marketing and sales with the help of matching, routing so much so that the sales reps only need to focus on the exact leads, accounts, contact and opportunities keeping at bay redundant information. This is how the software helps in closing more deals to drive faster revenue.
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6. Â Â Â Â Â DemandBase
DemandBase is proudly an end-to-end ABM software that helps deal with your day to day marketing and sales needs. Once you have an ABM software like DemandBase designed specially for B2B businesses, you will have a seamless integration between your marketing and sales function on the whole. With this software, you are going to execute the target account based marketing across the entire sales funnel conveniently. The software works on these simple principles; identify, attract, engage, convert and measure.
Personalization and customization, these two terms are driving the industry today, and ABM is on its way to formalize the approach. There is no denying that these ABM vendors are going to push the industry into the next era. Hyper-personalization, data enrichment, contextual experiences and availability of multi-channel touch points should be in every marketer’s mind today. The best ABM platforms can deliver this to you.
