Retail Automation: Key Benefits and How Its Driving Change 

Before diving into retail automation, it is important to realize how large and under pressure the retail sector is. Several conventional stores have closed as a result of the COVID-19 pandemic and hence the popularity of online shopping increased. Customers now anticipate receiving the same degree of attention when buying in person as they do when doing so online. Because of this, a retailer must offer a satisfying shopping experience and top-notch service. This is made possible by technologies like process automation.

Every area of the retail industry benefits from automation, which is the process of completing tasks quickly. Automation enables you to provide the tools that keep your brand relevant, precisely satisfy consumer wants, control costs, and resources, and provide distinctive and high-quality client experiences.

What is retail automation?

Automation is the process of bringing anything into automatic operation. Retail automation is the process of utilizing cutting-edge equipment and technology to enhance processes and guarantee effective operations.

By changing the settings you’ve chosen, you can manage when anything happens. As soon as the preset conditions are met, the necessary systems and instruments will start the subsequent procedures.

Technology is used in the retail sector to automate time-consuming manual processes. The goal is to minimize the amount of time employees spend on low-value manual operations by combining automation and simplification. ERP for invoicing, chatbots for customer care, automated checkouts, automated email marketing, POS (point of sale) software, and inventory software are a few common examples of automation in the retail sector.

Retail automation is now necessary due to the widespread usage of technologies throughout the retail process lifecycles. It is no more an option but a mandatory choice for retail businesses to succeed and overshadow their competitors.

Why automated retail technology is so useful?

Customers are changing the way they shop as a result of automated vending machines and self-checkout kiosks. Because they feature cutting-edge technology and make it simple for clients to make a purchase, automated vending machines are quite popular. Automated retail technology offers individualized shopping experiences, and businesses utilize it to keep track of client preferences and purchasing patterns so they may customize their offerings for each individual. Customers can use the technology to receive specialized discounts and promotions. Customers thus get their products at the price they are willing to pay.

Kiosks for self-checkout are also being used in establishments that sell things since they let customers check out their purchases without waiting in line. By scanning things and accepting payments using cutting-edge technology, these kiosks assist in providing customers with discounts and coupons. Self-checkout kiosks are widely used in retail shops and give customers a high sense of pleasure by allowing them to shop swiftly. It also manifests that the way customers shop will be transformed in the future as well.

Data is also important in the sector because following a year of upheaval and cost reduction, shops may be operating at capacity, but one thing they have more of is data. Data is the lifeblood of retail automation. Data that can be used to enhance operations and the shopping experience is readily accessible thanks to automation. It promotes efficiency and innovation in the retail sector.

Retail Automation Versus traditional retailing:

Because traditional retailing requires a lot of effort and time, it restricts the organization’s profitability, and hence retail automation is more prevalent. Automation provides all the advantages a contemporary retailer may need. With the help of automated retail technologies, customers may now enjoy a convenient and successful shopping experience while the retail sector embraces the new change.

More and more companies are taking the route of retail automation since the retail sector is changing. They want to provide clients with good service so they can have a seamless purchasing experience. Customers engage with store employees and buy products face-to-face in traditional retail, which is a conventional type of buying.

The following are the benefits of automated retail:

• It is more practical
• Automated stores are accessible to clients around-the-clock.
• There’s no need to stand in line.
• Without interacting with store employees, scan and pay
• Customers can choose the items and make a personalized shopping list thanks to a personalized shopping experience.

Customers who shopped in traditional retail stores received a personalized shopping experience and had the opportunity to speak with store employees, ask questions, and receive assistance as needed. Because they don’t require customers to buy additional goods and services, traditional retailers have lower prices than automated stores. Consumers prefer conventional retailers. Cons include the need for customers to wait in line and for store staff to assist them, as well as the fact that traditional retailing takes a lot of time. Customers cannot purchase whenever they want because traditional stores only operate during set hours, and many of them are unable to keep up with emerging trends or provide the same variety of products as automated retailers.

Well, the decision of using automated retail or traditional retail store depends on the needs of the customer, but automated stores are more convenient and allow a more personalized shopping experience, whereas a traditional store offers a more personal shopping experience. Both have their merits and demerits, but let’s see why retail automation is gaining in popularity and why.

Brands shouldn’t ignore the advantages of retail automation

The following are the advantages of retail automation. We only touched on a handful of the many advantages of retail automation for fast-expanding businesses.

1. Reduce expenses

Typical retail automation tends to take care of boring, routine jobs. If employees are happier in their work, they are less likely to leave their positions and the business will save money. Technology may be used to handle time-consuming, monotonous, and repetitive retail jobs, which not only makes it easier on your team but also helps you save money.

Automating normal retail operations can produce better results with less effort and reduce operating expenses. Automating retail operations with little to no human interaction can improve outcomes. Essentially, automating as much of your business is beneficial as you can save money.

2. Higher productivity

Traditional record-keeping methods require employees to gather data from multiple systems at the end of each workday, resulting in potential human errors and the squandering of valuable time and resources. Conversely, automation enables the quick and efficient collection and organization of critical data with just a single click.

Time is saved thanks to automation in the retail sector and beyond. Keep the company running smoothly even when no employees are present. Save time because you don’t have to wait for a human to provide the go-ahead before moving on to the next activity. Maintain forward momentum. Even if someone calls out ill or is busy with other work, automation can keep operations operating smoothly. Automation can cut down on the number of manual processes required to finish an operation.

3. A better experience for customers

Forrester reports that recognizing the importance of a customer’s time is crucial to providing a good service experience for 77% of customers. This technology improves the customer experience in numerous ways, including through automated customer care, personalized marketing automation, and rapid order fulfillment. High-growth brands with a steadily expanding consumer base can rest assured that automation can scale to meet their needs.

Consumers expect uniformity in all their interactions. Retail automation can help you accomplish that by putting up workflows or guidelines. This will guarantee that consumers get a consistent experience regardless of whatever support agent they speak with.

4. Better sales

Increasing consumer happiness usually results in a rise in business. Retail automation helps promote sales in a more proactive approach as well.

Customers who have shown interest in a certain category of goods on your site, for instance, can be the focus of an automated email series. These targeted promos and offers are much more likely to result in sales than a blanket email. A majority of shoppers (64%) are interested in receiving tailored promotions from major retailers.

5. Enhanced Development

By automating company-wide operations, you can alter existing processes to better support expansion rather than duplicate effort. Creative problem-solving is essential for digital companies, and this calls for procedures and automation that can adapt to unforeseen changes.

6. Protect your company in number

By proactively spotting fraudulent activity, retail automation helps keep your firm safe. The National Retail Federation reports that fraud is the number one issue facing their industry, which is tremendous. Online fraud in particular is on the rise. Another study indicated that 70% of those looking to invest in fraud prevention strategies rank machine-learning analytics as a top priority.

High-risk orders might be flagged in your program, prompting a warning or additional identification verification. High-risk orders can be established in several ways, including by order value, browser location, and shipment country.

7. Less likelihood of mistakes caused by humans

One survey found that 62% of factories were still using paper-based methods of process tracking. Data quality can be enhanced and errors reduced by switching to automated operations.

Brands that want to grow quickly need data intelligence. In today’s data-driven industry, it’s crucial to analyze your company’s analytics to identify areas for expansion. Because of automation, information is also easily accessible. Automating data processes eliminates the need for human intervention in maintaining up-to-date spreadsheets. Even the process of reporting sales at retail can be automated. Sharing the same information across departments will assist and ensure that everyone is on the same page.

Applications of Automation in the retail industry are anticipated

There are numerous tasks and procedures in a company that may be automated. Here’s the method!

1. Warehouse Administration

Warehouse space can be better utilized with the help of robots because they can access areas that people cannot and arrange goods in more efficient ways. Furthermore, they are superior than humans in terms of picking, packing, and shipping. You can program bots to fulfill and forward orders based on stock levels and shipping addresses. This assures the quickest possible delivery time at the lowest possible cost. Both Amazon and Walmart have used them for a while now.

2. Controlling stock levels

Inventory-related tasks can be automated, including automated purchasing systems, adapting to shifts in product demand, and receiving notifications when supplies are running low. For fast-growing companies, automated product reporting can be invaluable. This allows you to zero in on your best performers and capitalizes on up-and-coming revenue streams.

3. Promotion

Customers want brands to provide them with tailored experiences and offers. Customers’ behaviors can activate marketing campaigns automatically, and automation can help you classify them with relevant attributes. For those who haven’t shopped in six months, for instance, a simple automated push notification can be set up to remind them that it’s time to do so.

4. Auditing

Both the accounts payable and receivable sides of a business’s finances are amenable to automation. Automated invoicing and payment processing are great for cash flow since it keeps payments coming in and customers from having to wait. Delays in the supply chain can be avoided by automating the payment of invoices and purchase orders.

5. Manage multiple channels at once

You’re probably selling through multiple channels if you’re a fast-growing brand. This might include your regular storefront, wholesale channels, temporary stores, aggregators, and social media. Managing stock across several sales channels is essential. Out-of-stock issues and falling short of customer expectations might occur if stock levels aren’t automatically updated across channels.

6. Retail shop robotics

Automation that interacts with customers is helpful in more ways than one. To better assist their customers, Lowe’s has implemented an in-store robot named LoweBot.

CaliBurger employs a robot that cooks hamburgers, San Francisco’s Café X serves only coffee made by robots, and Walmart uses cleaning robots to keep the store’s floors sanitary.

Self-checkout stations, information kiosks, and snack and beverage machines are all on the rise.

Redbox kiosks and consumer electronics vending machines are two examples of self-service options that are becoming commonplace in airports.

Greenfire in Seattle opened up with a similar cashless premise, and Carvana has made purchasing a car as easy as visiting a vending machine. Self-service “lockers” have been installed at Walmart for customers to retrieve their internet purchases.

Chatbots can be used by online retailers to handle basic customer service inquiries before forwarding the conversation to a real person. Common questions can be answered by chatbots without involving a human at all.

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Automated merchandising hardware

Touch point-of-sale terminals and information kiosks are two examples of gadgets that have made automation in retail businesses a reality. Let’s run down the various pieces of gear that were helpful to the stores to run more smoothly.

• Edge-of-shelf labels
• Automated teller machines
• Mechanical shopper scanners
• Rear-loading area automation
• Labels on electronic shelves
• Machine-made vending machines at stores
• Small and portable label printers
• Point-of-Sale Systems With Touch Screens
• Information kiosks that may be taken anywhere
• Artificially intelligent cupboards with a
• Safe deposit boxes

Strategies and solutions for automating the retail sector

No matter how technologically advanced an organization is, its success will always depend on its people. What does the workforce of the future look like, and how can we cultivate one?

1. Changing the way things are done

When a store is automated, new capabilities and tasks are introduced for employees.

For instance, robots equipped with shelf scanners can do the majority of the duties of human store managers. And they can shift their focus to more pressing matters, like helping consumers or double-checking internet orders.

Businesses in the retail sector that want to reap the full benefits of automation should transition to an agile methodology. This requires replacing rigid hierarchies with collaborative teams that take responsibility for all aspects of their job.

2. Reorganizing the workforce

As stores adopt new technologies, they free up a pool of skilled workers who may be put to better use elsewhere.

Consumer electronics store Best Buy is just one company that has expanded into new areas of customer care. The business retrained and sent out its workforce to support its two flagship services, In-Home Advisor and Complete Tech Support.

3. Get ready for training and retraining

Automation in the retail sector fundamentally alters the nature of work, the nature of work demands, and the nature of the skillsets required to do work. As the demand for tech, social, and emotional competencies rises, the demand for physical and manual abilities falls. It takes time and energy to acquire new skills, but the payoff is greater. Human resources no longer have to spend as much effort on recruitment.

Walmart, along with other major retailers, worked with educational institutions such Guild Education, Bellevue University, Brandman University, and the University of Florida to retrain their staff for more advanced positions.

The Challenges with Automating Retail

Problems are to be expected with such prevalent technology like retail automation.

For retailers to successfully implement some of these systems, they will need to prepare to teach their workers on a massive scale. It’s important for larger brands with several locations to implement these adjustments simultaneously so that no one gets confused and no one leaves unhappy.

Although it may seem counterintuitive, most machine learning algorithms still undergo human verification of accuracy.

Would robots replace humans in completely automated stores? Even Digitally Native Vertical Companies are finding methods to build physical locations because they recognize that for many customers, visiting a store is an opportunity to experience the brand. The in-store experience is only as excellent as the quality of the employees working there.

What role does retail automation play in ensuring the long-term success of brands?

The arrival of automation is reshaping and redefining the retail industry. This has resulted in flatter businesses with a more competent, reliable staff supported by real-time data and analytics.

Amazon Go is the company’s innovative take on convenience store. There are currently ten Amazon Go locations across three US cities, with plans for rapid expansion to a total of 3,000 stores by 2021.

Kroger Edge is planning to link the shelves to shoppers’ smartphones, allowing for a higher degree of customization, with digital shelves that display prices, nutrition facts, coupons, and video advertisements.

Both Target and Walmart have made investments in self-cleaning robots, which save up a lot of employees’ time by doing the cleaning themselves.

When it comes to advertising, stores need to make a name for themselves if they want to attract and retain customers. They need to improve operating efficiencies, service quality, and customer satisfaction. And a lot of the answers can be found in automated systems.

Best Retail Store Automation examples that can save hours daily:

 1. Automated Document Processing (ADP)

Automated Document Processing (ADP) is a technology-driven approach to document management that uses machine learning and natural language processing to automate the processing of documents. ADP can save businesses a significant amount of time and resources by eliminating the need for manual data entry and processing. ADP software can scan documents, extract relevant information, and route the data to the appropriate systems or personnel.

ADP can be used in a variety of industries, including finance, healthcare, and legal. For example, in healthcare, ADP can be used to automate the processing of medical records and insurance claims, reducing the workload of administrative staff and improving accuracy. In finance, ADP can automate the processing of invoices and purchase orders, reducing the risk of errors and improving efficiency.

The benefits of ADP include increased accuracy, faster processing times, and reduced labor costs. By automating document processing, businesses can free up valuable resources to focus on higher-value tasks and strategic initiatives.

2. Automate Your Store Security

Automating your store security can provide numerous benefits, including increased efficiency, enhanced security, and improved customer experience. One of the most popular security automation solutions is video surveillance. Modern surveillance cameras can capture high-definition video, store footage on the cloud, and integrate with other security systems, such as alarms and access control systems. Additionally, AI-powered video analytics can help detect suspicious behavior, such as shoplifting or vandalism, and alert store staff in real time.

Other store security automation solutions include smart locks, which allow you to remotely lock and unlock doors, and smart alarms, which can send alerts to your phone or security team in the event of a break-in or other security breach. Automated security solutions can also help reduce the workload of your security staff, freeing them up to focus on other critical tasks.

By automating your store security, you can help protect your business from theft, improve employee and customer safety, and create a more efficient and secure environment for everyone.

3. Automate Email campaigns

Automating email campaigns is an effective way to streamline the communication process between businesses and their customers. Automating email campaigns allows companies to set up a series of emails that are automatically sent to customers at specific times or after specific actions are taken, such as signing up for a newsletter or making a purchase.

By automating email campaigns, companies can save time and resources while maintaining consistent communication with their customers. Automated emails can also be personalized, allowing businesses to send targeted messages to specific segments of their customer base, leading to increased engagement and conversion rates.

Additionally, automated email campaigns can provide valuable insights into customer behavior, allowing businesses to optimize their campaigns based on data such as open rates, click-through rates, and conversion rates. Overall, automating email campaigns can help businesses to build stronger relationships with their customers and ultimately drive sales and revenue growth.

4. Automate Website Chat Support

Automating website chat support can provide several benefits to businesses, including improved customer experience, increased efficiency, and reduced costs. Chatbots, which are AI-powered conversational agents, can automate the initial stages of customer support, including answering common questions and providing relevant information. Chatbots can also gather customer data and preferences, which can be used to personalize customer interactions.

By automating website chat support, businesses can provide 24/7 support to their customers, regardless of their physical location. This can lead to increased customer satisfaction and loyalty, as customers can receive support whenever they need it. Additionally, chatbots can handle multiple customers at once, reducing wait times and improving efficiency.

Automating website chat support can also reduce costs for businesses by reducing the need for human customer support agents. By automating routine tasks, businesses can free up their agents to focus on more complex and high-value tasks, such as resolving technical issues and handling customer complaints. Overall, automating website chat support can provide businesses with a competitive advantage, as it can improve customer experience, increase efficiency, and reduce costs.

5. Point-of-sale (POS) systems

Point-of-sale (POS) systems are computerized systems that are used in retail stores to process sales transactions. They typically consist of a hardware device, such as a touchscreen monitor, and software that manages the sales process. POS systems automate many tasks, including inventory management, sales tracking, and customer management. They can also be integrated with other systems, such as accounting software, to streamline business operations.

One of the main advantages of using a POS system is the ability to track sales data and inventory levels in real time. This allows store owners to make informed decisions about product ordering and pricing. It also helps to prevent stockouts, which can lead to lost sales and unhappy customers.

POS systems can also improve the checkout experience for customers by reducing waiting times and providing accurate pricing information. They can also be used to manage loyalty programs and promotions, which can help to increase customer retention and repeat business.

Overall, POS systems are an essential tool for modern retail businesses, as they help to automate many tasks and improve efficiency while providing valuable insights into sales and inventory data.

6. Automated inventory management

Automated inventory management is a technology-driven process that allows retailers to manage their inventory levels and supply chain efficiently. This process is essential for retailers to keep track of their stock levels and ensure that they have enough inventory to meet customer demand without overspending on storage or risking stockouts.

Automated inventory management systems use sophisticated algorithms and data analysis tools to track stock levels, reorder products, and manage supplier relationships. These systems can automate the entire inventory process, from ordering and receiving to sales and returns. By automating inventory management, retailers can reduce the risk of overstocking, minimize the need for manual stocktaking, and avoid stockouts, which can lead to lost sales and dissatisfied customers.

Automated inventory management can also provide retailers with real-time data insights that can help them make informed decisions about inventory management and supply chain optimization. These insights can include information on inventory levels, sales trends, supplier performance, and more. By leveraging this data, retailers can improve their inventory management practices, reduce costs, and increase profitability.

7. Electronic Shelf Labels

Electronic shelf labels (ESLs) are a type of technology used in retail stores to display product information such as prices, promotions, and product details. ESLs can be updated electronically, allowing retailers to change prices and product information in real-time, without the need for manual updates.

ESLs use wireless communication technology to connect to a central server, which allows retailers to manage and update product information across multiple locations. The technology used in ESLs can vary, but most commonly, they use low-energy Bluetooth (BLE) or radio-frequency identification (RFID) technology. ESLs offer many benefits to retailers, including reduced labor costs associated with manual price updates, increased pricing accuracy, and the ability to implement dynamic pricing strategies. They also allow retailers to display more product information and offer more personalized promotions to customers.

Overall, ESLs are a valuable technology for retailers looking to improve the efficiency of their operations and enhance the shopping experience for their customers.

8. Automated ordering

Automated ordering is a technology-driven process that can help streamline the purchasing process for retail stores. With automated ordering, retailers can generate purchase orders automatically based on sales data and inventory levels, freeing up staff time from manual ordering. This technology can be especially useful for retailers with a high volume of inventory, as it reduces the risk of overstocking or stockouts.

Automated ordering systems can be integrated with existing inventory management systems, providing real-time data on stock levels and customer demand. The system can use this data to automatically generate purchase orders, which can be sent to suppliers electronically.

Automated ordering can provide numerous benefits for retailers, including increased accuracy, reduced labor costs, and improved efficiency. By automating the purchasing process, retailers can save hours of manual work, allowing staff to focus on higher-value tasks such as customer service and product merchandising. Overall, automated ordering can be a valuable tool for retail stores looking to streamline their operations and improve their bottom line.

9. Automate Website Contact Form Responses

Automating website contact form responses can help businesses save time and improve customer service. Instead of manually responding to every inquiry, businesses can set up an automated email response that acknowledges the message and provides the sender with useful information or a confirmation of their submission. This can include a thank you message, details on when they can expect a response, and helpful links or resources.

In addition to automating the initial response, businesses can also set up follow-up emails to keep the conversation going or provide additional information. This can help improve customer satisfaction by providing timely and helpful responses, even when staff is unavailable.

Another benefit of automating website contact form responses is that it can help businesses organize and prioritize inquiries. By setting up different automated responses based on the type of inquiry or the urgency of the request, businesses can ensure that the most important messages are addressed promptly, while also reducing the workload for staff. Overall, automating website contact form responses can help businesses save time, improve customer service, and increase efficiency.

10. Automated customer service

Automated customer service refers to the use of technology, such as chatbots or interactive voice response (IVR) systems, to provide customer support and handle queries without the need for human interaction. These systems can be designed to provide 24/7 customer service, reducing wait times and providing faster resolution times for customer inquiries.

Automated customer service can save retailers significant amounts of time and resources, as they can handle repetitive tasks such as answering frequently asked questions, providing order updates, and processing returns and refunds. This allows human customer service representatives to focus on more complex issues and provide a higher level of personalized service.

However, it is important to ensure that automated customer service systems are designed with the customer in mind and provide a positive user experience. Poorly designed systems or systems that are too rigid in their responses can frustrate customers and harm the overall customer experience. Therefore, retailers must balance the benefits of automation with the need for human interaction and personalization in customer service.

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Growth of Retail automation:

The global retail automation market was valued at USD 14,885 million in 2021 and is projected to reach an estimated value of USD 34,530 million by 2030, with a compound annual growth rate (CAGR) of 9.8% during the forecast period (2022 – 2030).

Retail automation typically includes software integrations, self-service procedures, and independent kiosks that function as fully automated retail establishments. Fierce competition and increased margin pressure are driving retailers to seek distinctive solutions that set them apart, while the growth of global e-commerce has positively impacted the retail automation sector. Retailers worldwide are constantly searching for ways to achieve profitable growth, and automation has become increasingly popular in the retail industry due to its ability to address various challenges, including inventory and warehouse management, physical store effectiveness, omnichannel efficiency, and others.

North America holds the largest market share and is expected to grow at a CAGR of 8.7%. North American retailers are expanding their research and development (R&D) activities to stay competitive in the global market, while emerging technologies in the retail industry are anticipated to see growth in North America to meet global trade demands. Furthermore, the need to achieve high levels of accuracy in retail operations such as inventory management, as well as the growing demand for highly sophisticated retail services, are the key factors expected to drive the growth of retail automation in the region.

Europe is the second-largest region, projected to reach an estimated value of USD 9,125 million by 2030, with a CAGR of 9.2% during the forecast period. The stable economic growth in European countries is expected to create favorable opportunities for the implementation of retail automation in this region. Digital transformation is well underway in various industries, primarily driven by technological advancements such as additive retailing, artificial intelligence, big data, advanced analytics, the Industrial Internet of Things (IIoT), and robotics. Europe is considered an underexploited opportunity for digitization, as companies’ need for various services is redefining government initiatives for retail automation.

Future of retail automation:

Retail automation has a bright future because it helps businesses run more efficiently, save money, and provide a better customer experience. The following are some of the major themes and developments influencing retail automation in the future:

• Increasing use of AI and machine learning: These technologies are revolutionizing the retail sector by allowing businesses to automate processes like demand forecasting, inventory control, and customized consumer recommendations.

• Robotics and automation: These are being used more frequently in physical businesses to improve in-store operations. Examples include deploying robots to refill shelves, automate checkout, and clean stores.

• E-commerce and omnichannel retail continue to grow: Demand for automation solutions that can assist retailers in coordinating their physical and online operations has surged as a result of the growth of e-commerce and omnichannel retailing.

• More sophisticated analytics and data-driven insights: The retail industry is using more sophisticated analytics and data-driven insights, allowing retailers to make more informed decisions about their operations and consumer experience.

• A greater emphasis on sustainability: Retailers are incorporating sustainability into their operations in an expanding number of ways, and automation can help them do so by cutting waste, energy use, and carbon emissions.

Conclusion:

The retail automation industry is going through transformation. Automated retail offers a range of benefits, including cost savings from reduced labor needs. With quicker transaction times, customers can enjoy a more efficient and streamlined shopping experience. Furthermore, automated stores have the potential to offer a wider variety of products compared to traditional stores, giving customers access to items that may not be readily available in their area.

The implementation of retail automation introduces new and improved capabilities to a business, leading to a shift in employee responsibilities. This necessitates the evolution of operating models at all levels of the organization, from the product store to the company headquarters, in order to fully embrace the benefits of retail automation.

Overall, new technologies and innovations are always being developed to support retailers in staying ahead of the curve and satisfying shifting consumer expectations, and hence the future of retail automation look promising.

**The primary author of this article is our contractual staff writer – Sakshi John.