Lead management is crucial for your growth. In the modern world of automation, lead management software helps all businesses drive their prospects effectively from the initial brand awareness phase to the final stage of sales closure.
Prospects, buyers, customers, and opportunities are a few names given to a lead. A lead could be a person, a company, or a corporation that has the potential to become your customer. A seamless lead management system involves tracking, managing, and nurturing your leads.
The lead management process is not a standard one. As every business is different, lead management is also subjective. All companies are free to choose a set of techniques and marketing strategies that work for them in attracting and persuading leads.
That said, lead management will encapsulate the following:
- A chain of sales tactics that helps in arousing consumer interest and leads.
- Prioritize and filter leads based on their interests in becoming a customer.
- Distributing leads to the sales team.
- Nurturing the leads so that they become sales-ready.
While a lead management system is crucial, it is just the first step to sales. To push the customer to your sales funnel, you must create an appealing sales pitch, address objections if any, and create a feedback loop once the sale has happened.
Read More: SalesTechStar Interview with Jeff Santelices, CRO at MindTickle
Modern lead management teams need the latest technology to streamline their process. Here are certain tools that will help:
1. Monday.com
With free trials available to unlimited users, Monday.com is one of the leading lead management software perfect for small to large enterprises. Whether you have windows, Mac, or Android, or you are using an iPhone, Monday.com is easily integrated with your system. As a leading lead management software, it offers you the following features:
- Helps you manage customer data, interaction, and processes.
- You can build and customize dashboards as you please.
- It comes packed with automation capabilities so it performs all your repetitive tasks effortlessly.
- Gain quick insights, and a clear overview of all your sales, processes, and performances through Monday.com.
2. Pipedrive
One of the best lead management tools for small and medium enterprises, this tool is used and consumed by more than 2000 companies in the world. Popular in countries such as the UK, Netherlands, Canada, France, Germany, Spain, Australia, and India, Pipedrive comes with a host of features from simple email integration, data import-export, activities management, reporting, forecasting etc.
The notable features that come along with Pipedrive are:
- Pipedrive is one of the simplest-to-use lead management tools available.
- Users can choose metrics to customize the dashboard.
- Can loop all historic data easily.
- Helps users understand the customer life cycle and also measure sales performance.
3. Zendesk
Zendesk is a full-featured lead management software for businesses of all sizes. While the lead management tool comes with jam-packed features, it effortlessly helps its users with lead management. Harboring prominent features like funnel tracking, Zendesk informs its users of the capacity of a marketing campaign to generate revenues.
The notable features of the tool are:
- Comes with a fully customized CRM dashboard allowing the users to track leads right from the moment they enter the funnel to the time of their conversion.
- Zendesk helps users with important information about a contact, behavior, and other details of the lead.
- Helps to track lead’s engagement with the business with activity tracking.
4. HubSpot Sales
HubSpot Sales is a go-to lead management software for businesses employing 10-999 employees. HubSpot’s martech stack is popular for its rich features and the lead management tool is no different.
HubSpot Sales helps its users with:
- Import and export of leads.
- Better campaign management.
- Training for sales reps.
- Pipeline management
HubSpot is a little more expensive than its other counterparts, but the features it brings offset the price. It is a power-packed CRM with capacities beyond simple lead management software.
5. Zoho CRM
The last on our list is Zoho CRM, which is one of the best lead management tools for medium-sized businesses. Get Zoho CRM to your business platform and see your productivity increase  as the software comes with precise solutions for your business. The primary attraction of Zoho CRM is its effortless automation and customization dashboard.
Some other features are:
- Good capacity for email marketing.
- Better source tracking.
- Can be installed as a mobile app
- In-person training feature.
Impact of lead management tools
Setting up a foolproof lead management process offers your business insightful and measurable data on your leads, how the prospects respond to the marketing tactics, and upto what extent they are interested to become customers.
Lead management tools will only help you pep up your lead management game. With such tools, you can continuously keep in touch with your potential customers and nurture them through the sales process.
