Podcasts are a refreshing way of sharing relevant information on industry specific topics. Several surveys have shown how a number of working professionals like to consume podcast content on-the-go, sometimes even choosing to do so to help breathe life and learning into their daily commute.
From a sales and marketing point of view – tactics, trends and technologies are constantly changing. Keeping up with this can be difficult if you have to sift through content heavy articles, this is where podcasts can help!
Here are a few well-known sales and marketing themed podcasts:
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B2B Growth is a daily podcast by Sweet Fish Media dedicated to B2B marketing leaders. The 15-20 minutes episodes of this podcast covers topics on marketing strategy, content marketing, social media, account based marketing and much more. The guests are usually executives or thought leaders who give actionable advice that listeners can immediately execute.
With a focus on sales and selling, The Brutal Truth About Sales and Selling is hosted by Brian G. Burns who has also authored four books on B2B sales and marketing and has over 25 years of experience in the industry. The idea of this podcast came from The Maverick Selling Method, which was originated by Brian. The topics covered include cold calling, spin selling, challenger sale, solution selling, advanced selling skills, strategic selling, SaaS, sales leadership, sales management and more.
The Sales Evangelist is hosted by Donald C Kelly. The aim of this podcast is to help people new sellers to find more prospects or customers and close more deals. The audience includes entrepreneurs, small business owners, sales leaders and sales reps. Even the most important topics are taken up sometimes with a dash of humor and with great ease and explained in a way that they can be implemented easily in day-day work lives.
Renegade Thinkers Unite is a podcast for CMOs, B2B marketing executives and other marketing innovators. The podcast is hosted by a marketer-author-entrepreneur Drew Neisser. Each episode is concluded by on the spot analysis and insights. This podcast takes place every week and covers topics ranging from strategy to marketing automation, branding, demand generation and a lot more.
Produced by Gary Vaynerchuk, this podcast has a duration that varies widely from 10 minutes to sometimes more than an hour. The podcast includes an interesting mix of #AskGaryVee show episodes, keynote speeches on marketing and more. They interview some of the most influential leaders on topics like growth marketing, entrepreneurship, branding, self-improvement, and social media to ensure the marketers find their motivation from the podcast.
This is a weekly podcast which talks about topics that are not directed at different aspects of sales but about topics that focus on the behavior of the salesperson. Since sales people are out every day dealing with a different B2B sales problem, having the right mind-set is a very crucial element for them to be successful. Modern Sales covers subjects like psychology behavioral economics, and neuro-science of how prospects and salespersons make their decisions.
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Make It Happen Mondays | B2B Sales Talk with John Barrows
Make It Happen Mondays is hosted by John Barrows, CEO of JB Sales and provides sales trainings and consulting services for companies like Salesforce, Google, Linkedin etc. He passes over the secrets of his success and performance in his podcast – Make It Happen Mondays. His topics include actionable sales steps for cold-calling, negotiating, closing, and more.
Tim Ferriss is a serial entrepreneur and a leading sales leader in the industry. His podcast Tim Ferriss Show has been ranked number one business podcast by Apple Podcast. The Tim Ferriss Show covers sales and marketing strategies along with tips mediation and other healthy habits of celebrities, CEOs etc. for a successful life ahead. B2B marketers look forward to this podcast for some good suggestions for increasing revenue as well as for maintain a work-life balance.
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Hosted by Ethan Beute, The Customer Experience podcast helps businesses to understand the customer lifecycle. The podcast welcomes guests who are pioneers in customer experience, like keynote speakers and thought leaders to take their perspective on how they have managed their customer experiences in their respective organisations. Each guest on this episode is asked to define customer experience according to them and with their view point, which helps the audience cover different aspects of this subject.
The Salesman Podcast is hosted by Will Barron, the MD of Salesman.org. The podcast covers interviews of CEOs, sales coaches to help you improve your prospecting skills, negotiate and close deals along with interviews of neuropsychologists to teach the role of social influence and body language in sales. The episodes also cover topics on how to implement gamification to improve team performance, role of behavioral psychology and much more.
