Salestech isn’t new tech. It’s been around through the years, it’s just that the popularity and extent of sales tech capabilities have only been growing in the last few years. That’s because, sales people and businesses have understood the importance of using sales automation to scale prospecting and outreach initiatives keeping in mind that modern sales tech is built to enable sellers to connect quicker and identify relevant leads with the aim of building stronger business relationships.
The right data and proper implementation of salestech gives salespeople the insights they need to frame fool-proof sales strategies, including which markets to target, what kind of content to send to prospects in those markets, where those prospects are in their buying journey and much more.
While salestech is fundamentally meant to drive your sales efforts and overall customer experience, is salestech really the only secret and key to your actual sales success? Let’s dig in:
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Videos: The ROI of your Video Prospecting Depends on the Way Salespeople Plan their Video Content
The use of video in sales has increased at a rapid pace; this is primarily driven by the need for more engaging, easy-to-consume content among other factors. But despite the range of tools that boost how marketing and salespeople run video based campaigns, the success and overall ROI of these efforts are not dependent on the kind of tool but more so:
-The type of content in the video
-How well the broadcaster or speaker presents the content
-The validity of facts and points in the video
With the increasing demand for video backed content in sales and marketing today, it is easy for sales teams and marketers to feel the need to use video without thinking strategically about the kind of content going into these video campaigns.
Using data to understand what type of video content works for your industry and type of outreach and matching it to a specific prospect or customer need will be key to enabling future success from video based campaigns…
When it Comes to Data: The Key Lies in Identifying the Right Sales Data for your Business
Most experts today insist on having unified dashboards and systems in place that can allow sales and marketing leaders a 360 degree view of their customer and prospect behavior. However, the secret here doesn’t necessarily lie in unifying endless quantities of data but more so in identifying the top data types and data sources suited to your business or service that can be used as priority indicators to help drive future impact.
One of the most common challenges that marketers and salespeople are exposed to today involve having far too much data to navigate through and not enough expertise to breakdown the best insights from it.
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Identifying what Sales Process or Effort to Scale and Why
Salestech isn’t just meant to be used to improve and deepen prospect relationships, seasoned sales and marketing leaders know how crucial it is to use their martech and salestech to identify other aspects about their prospects like their interest in a product or service along with specific buying intent indicators. This prioritized view can enable better sales efforts because it allows salespeople to identify the right triggers to plan more impactful prospecting and sales messages that can drive conversions at a faster pace.
This is where sales reps and sales executives need the right kind of training and know-how to be able to dig into this information that is sitting within their sales platforms.
No matter the size or type of an organization, there can never be a set go-to salestech guide for any sales team. Every organization, every sales executive, every sales leader should take the time to understand what the available salestech at their disposal can do and opt for platforms that match their immediate or near-future need, budget and goal. Furthermore, there is no set go-to guide for implementing salestech to maximize your ROI, the secret lies in integrating features and systems into your overall marketing-sales campaigns and strategies keeping in mind scalability and eventual business objectives.
Can better salestech be the key to your overall sales success? In many ways, it is, but it takes the right amount of thought, strategy, optimization and human process to essentially drive true sales ROI.
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