Modern businesses are increasingly utilizing AI-powered chatbots to drive sales and boost their revenues. Chatbots were introduced in the world of sales before the pandemic, but their use increased further in the post-pandemic era. We all know how the pandemic changed our technological needs and how businesses interact with their customers.
Experts say that chatbots can increase sales by 67% and that 69% of today’s customers prefer to interact with chatbots as a customer service channel. That said, using chatbots is a great way to generate more sales and enhance customer experiences. Today, 86% of the customers are ready to pay approximately 13% more for exceptional customer service.
What are Chatbots?
Powered by artificial intelligence, chatbots can communicate with customers without any human operator. Chatbots are infused with machine learning capabilities and they can understand human behavior to communicate as naturally as they can. It grows with more data fed into its system and keeps improving itself day by day.
Chatbots can increase sales by offering:
- 24*7 customer engagement
- Omnichannel communication
- Unified customer experience
- Breaking the language barrier, it can communicate in many languages.
- They can answer FAQs about the brand, conduct customer satisfaction surveys, and offer insights on the products and services.
To strengthen your hold on your customers and retain them, it is important to leverage the power of advanced technologies, and AI-powered chatbots are one of them. Let us tell you how you can use AI-powered chatbots to drive sales.
Increase Sales Using AI-Powered Chatbots
1. Let Chatbots Automate Your Sales Cycle
Chatbots can keep your website atmosphere alive and lively. As a user visits your website, he immediately knows that a chatbot is ready to help. The user will get all the basic details about the products and services and chatbots can also help in completing the sales process for the users. Thus, chatbots automate your sales processes hassle-free.
2. Boost Conversions with Chatbots
Chatbots can interact with many customers in one go and they do not get tired. They can maintain a friendly and approachable tone of voice irrespective of the number of queries asked. Marketers can use bots for branding activities to increase customer engagement, build relationships, and convert them. So, they help in boosting brand conversions.
3. Maintain Customer Relationships
Unlike human operators chatbots do not need rest, and they are available 24*7. Thus, chatbots help you maintain your customer relationships as the same is available to connect with your audience in various languages and time zones. It can easily direct your customer to complete the purchase.
4. Utilize FAQ Chatbots for More Sales
Many customers come to brands for the same repetitive questions. Brands can use FAQ chatbots to answer these questions. Bots can answer common questions about products and ease the purchasing process for customers.
5. Transform Digital Marketing Strategy with Chatbots
Introducing conversational AI as the initial touch-point with customers enables quick responses to questions, and human agents can prioritize meaningful conversations. Using the responses from the chatbots, marketers can optimize their digital marketing strategy and achieve higher customer satisfaction.
Read More: SalesTechStar Interview with Mamoun Benkirane, CEO and Co-founder at MarketLeap
Top AI-Powered Chatbots
1. Drift
The platform offers selling chatbots that boost your revenue, shorten the sales cycle, and improve customer experiences. It offers an automated bot that can take care of a variety of tasks, such as scheduling meetings, FAQs, and more.
2. Zendesk Sell
It is an exclusive part of the Zendesk suite that offers modern sales solutions to different businesses. It features an interface to organize deals and monitors and manages your website visitors.
3. WATI
WATI is one of the leading sales chatbots for companies communicating with clients through WhatsApp. Belonging to the WhatsApp Business API, WATI ensures a seamless integration.
4. Aivo
It is a popular sales chatbot that can interact with customers in multiple languages. Any enterprise looking forward to growing internationally, can use Aivo. The strength of the chatbot lies in offering visualized statistics and dashboards to enable better interpretation of your data.
5. MobileMonkey
It is a sales chatbot integrating SMS, social media marketing and web chat The platform is helpful as it offers omnichannel customer service and marketing.
Wrapping Up
As customer expectations evolve and they anticipate more gratification, personalization, and accurate As customer expectations evolve and they anticipate more gratification, personalization, and accurate answers to their queries, these AI-powered sales chatbots come to our rescue. Customers no longer want to fill out lengthy forms and wait for the answers. They want everything at the tip of their fingers. Chatbots help businesses by answering question and concerns in real-time. AI chatbots can handle the initial conversation with the customer before handing over the same to a human assistant, which saves time and energy.
Read More: Customer Data’s Evolution: Is Your Company Keeping Pace in the Engagement Race?
