Do you think that your Sales Ops team works like a car engine?
Honestly, the notion isn’t wrong. Your Sales Ops team is working under the hood, but similar to your car’s engine, the sales ops team makes sure that your marketing-sales car is running efficiently.
Your Sales Ops is responsible to utilize the latest technologies and information to offer support, troubleshoot any CRM problems, and design solutions to drive the sales team’s efforts forward.
An average sales representative is busy with several routine tasks such as emails and meetings in which they spend more than half of their working day. Sales reps need support from their sales Ops teams so that they can at least cut down the administrative work and offer the company better and faster ROI.
Unquestionably, Sales Ops keeps everything smooth at the back end so that the front-end sales representatives focus on their tasks without any operational disruptions.
Despite the importance of a Sales Ops team in an organization, they face challenges daily that makes their work more complex. Let’s have a look:
1. The Priority Pressure
All the teams in an organization have set goals. And for sales ops it is, helping the sales team to sell more effectively on the ground. Unfortunately, it is not so simple.
- What does this duty include? Developing a sales incentive program, managing sales force automation and CRM, providing technical support to sales reps, and evaluating and designing sales force strategies – Are these all? Or are there any other tasks?
- Most importantly, are these goals and tasks decided by the sales ops team or someone else?
- It has been proven that the sales ops teams that prioritize their tasks think proactively. They can foresee potential challenges and try to be on top of them.
2. Chasing evolving technology
Keeping up with the latest technology is difficult and it is one of the biggest challenges faced by Sales ops teams. When the company grows, change, or pivot in response to the changing environment, the sales ops team should remain on its toes to respond accordingly.
3. Managing consumer interactions
Today, consumers have quick access to information and they know everything about the products and services offered in the market. With free videos, reels, reviews, and tutorials available to the customers, they know about the products and services before the sales reps explain.
It is up to the sales ops managers to identify newer ways to appeal to potential customers.
4. Accomplishing long-term company goals while keeping up with ad-hoc sales needs
The priorities of sales ops are increasing day by day. As a result, they are pressurized to add their share to the company’s revenue and growth. However, managing the strategies outlined, completing the tasks at hand along with helping the long-term strategies of the company can be overwhelming.
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Top brands and organizations try different techniques to reduce the burden and ensure that the sales ops team works efficiently. Some of these strategies are:
1. Identifying clear objectives
- Similar to any other operations team, Sales Ops need clear direction from the top management too.
- The first step is laying a mission statement. Short, crisp, and to-the-point information make the tasks easy to understand.
- Define a clear set of objectives for the sales ops through the mission statement.
2. Reducing the overhead work
- The primary function of sales ops is to help sales reps sell faster. It is one of the key ways to maximize sales team efficiency.
- By reducing overheads, we mean reducing costs. Cost reduction is achieved together with streamlining all the processes and increasing efficiency.
- A cut in overhead expenses can lead to a high impact on profits.
3. Bringing more accountability within the system
- Every business needs an accountability system. Without such a system, all your hard work on implementing any SalesOps practices will go waste.
- Better accountability leads to improved morale and rich company culture.
4. Invest in the right tools
- When identifying the right tools for SalesOps teams, there is no need to go after the shiny object.
- Find out the tool suitable for your organization and improve your functioning.
- The primary goal of SalesOps is to pick those tools that help in turnaround time as much as possible.
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Wrapping up
It is time to raise the bar higher for your SalesOps team. With a limitless scope and potential, you can indulge in many activities to boost the efficiency of your sales team. Identify the sales Ops management techniques suitable for your organization and reap the benefits.
