Benefits of Interactive Sales Presentations in B2B Sales

Staff WritersSales & MarketingSales EngagementSales Intelligence

By STS Staff Writer On Dec 2, 2020

A sales presentation or a sales pitch is a selling technique that is used to present a product to a target audience. This technique is used to introduce new products or services and explain all the features to an audience that know nothing about the product or service. The aim of a sales presentation is to initiate or close the sale of the product.

Evolution of Interactive Sales Presentations

An interactive sales presentation is an advanced sales presentation with dynamic and innovative features. Interactive presentations help engage customers with different kinds of videos and graphics for a better sales experience. During an interactive sales presentation, the salesperson giving the presentation focuses on the products/services and the information that is relevant to the specific customer or audience.

Interactive sales presentations help to keep the audience more engaged and interested, while also increasing the chances of a sale.

Benefits of an Interactive Sales Presentation

With regular developments in technology, there has been an increase in the ways that a presentation can be made more interactive. Having an interactive sales presentation can be very beneficial:

Easily explain services and products visually. Having a visual tool to explain different kinds of products and services can help the audience get a better understanding of the products that are being shown. A larger part of the global audience consists of visual learners, so having visual aids like videos and graphics can help audiences understand complicated products and services easily.

Increase audience engagement. Interactive sales presentations help to engage the audience and increase their interest in products and services. Audience participation in Q&A’s or product demonstrations will ensure that the focus is on the presentation. This will help audiences get a better understanding of the products and increase the chances of a sale.

An interactive presentation will help audiences retain more information about products and services. This will help the audience remember the features that they are most interested in and increase the possibility of a sale to close.

Customer-centric approach. Interactive presentations give a personal touch to the presentations, something that customers enjoy. The interaction and engagement the customers get from these presentations help them have an experience where their input is valued.

Portable with higher performance. Interactive sales presentations can be accessed by the sales team with just the click of a button form a laptop or a computer. With the removal of carrying bulky sales props around, salespeople can focus on their performance and give the audience and customers their full attention. Potential customers can also receive links to the presentation so they can view details of different products again, which is both convenient and resourceful.

Training support. The sales team can use these interactive presentations for training new personnel as well as for making sales. Thus, this tool is a very multifaceted tool to have in any sales team.
Monitor the best sales strategies. Using an interactive sales presentation can help sales teams monitor the different pages or slides that allow higher engagement from the audience. This can be an indication of what audiences and customers are drawn to, providing information to the sales team I how to build future sales presentations.

Top Global Technology Providers of Interactive Sales Content

There are many software companies that provide technologies that can be used to make better interactive sales presentations.

Slide Dog- Slide Dog is a multimedia presentation tool that sales teams can use to combine PDF files, pages, presentations, and video clips into one platform. This can be used to give a seamless and interactive sales presentation.
Prezi- Prezi is a presentation tool that sales teams can use to organize and arrange content in an easy and systematic way. Prezi also allows features that allow teams to embed different videos and make customized charts. The presenter tools also help to navigate through presentations efficiently.
Slidebean- Slidebean is a presentation tool that is web-based. Slidebean uses an algorithm that helps sales teams design a layout automatically. Created to have professional capabilities, Slidebean allows users to customize the presentation with different features. It can also be converted into a PDF or a PPT file so it can be used offline.
Microsoft Sway- Microsoft Sway is tightly integrated with PowerPoint to help sales teams around the world create an engaging presentation. Sway can be used to improve the narration of the presentation by allowing users to scroll up and down, as well as from side to side. Sway also has multiple interactive and expression features that can be used for various topics.
Haiku Deck- Haiku Deck is a highly customizable presentation tool that is simple to use and design-friendly. Sales teams can use Haiku Deck to create presentations that have an efficient feature to record audio tracks, download presentations as videos with audio narrations and can also be stored in the cloud.
CustomShow- CustomShow is a presentation tool that helps sales teams around the world incorporate visual details with superior customization features that allow branding capabilities. This software was created specifically to design presentations to create sales results.

With the process of making sales presentations becoming easier, salespeople need to incorporate interactive sales presentations in their pitch to attract their audience’s attention and achieve their desired outcomes.