AI Sales Assistants: Key Benefits and Top Platforms of Note

Staff WritersArtificial Intelligence (AI)Sales & MarketingSales Engagement

By STS Staff Writer On Nov 1, 2023

The job of a salesperson is one of the toughest, as sales itself is an extremely hard process. With multiple metrics to track and targets to meet, sales teams are always under pressure and would do well to have some assistance that can help them sell faster and better. This is where agile companies in hyper-competitive markets lead the way. These companies have bidden adieu to the traditional approach to sales management and integrated AI-powered solutions into their processes.

One such application of AI that is helping salespersons across the spectrum boost their sales is AI sales assistant. Most SaaS businesses have already made the transition to AI sales assistants and have been reaping fantastic benefits. Read on to learn more about AI sales assistants and how they are helping companies drive growth and boost revenues.

What is an AI Sales Assistant?

AI sales assistants are software solutions that are designed to help salespersons with different aspects of the sales process. AI sales assistants leverage machine learning and artificial intelligence to automate several tasks, such as pipeline management, data entry, forecasting, lead qualification, and several others. Most enterprises use AI sales assistants to handle repetitive tasks and free up the time for sales teams to focus on core operations.

AI sales assistants are often integrated with the existing systems in the company to enhance their functionality further. Unlike other software platforms like sales intelligence or sales analytics software, AI sales assistants are mainly directed towards sales teams and simplifying their operations.

Tasks performed by AI Sales Assistants

AI Sales Assistants have evolved considerably in the last few years and are now capable of handling even complex tasks for sales teams. Some of the most important tasks performed by AI Sales Assistants are as follows: –

Better understand the leads: Most salespersons struggle with tracking and analyzing the leads generated within a given time frame. This is where AI sales assistants come to the fore by helping sales teams track the behavior of the leads and then arrange them as per the possibility of conversion based on their likelihood to transition into paying customers. AI sales assistants help with the data analysis process and deliver meaningful insights into the lead generation process.
Automation of tasks: AI sales assistants help salespersons automate their everyday tasks like sending emails and following up with customers. These email conversations with different leads help AI sales assistants predict the likelihood of a purchase. This acts as a guiding resource for the salespersons as they can channel their efforts on those particular leads instead of wasting time elsewhere.
Discover sales opportunities: AI sales assistants help sales teams keep track of leads that were ignored due to a low lead score. AI sales assistants regularly follow up with these leads to initiate conversations around the pain points of these prospective customers and then offer them a potent solution. If a lead is still not ripe for conversion, there is no need to discard it. Keep it in the database and target it later with AI sales assistants.
Engage visitors: AI sales assistants engage website or mobile app visitors by giving them a personalized experience that takes care of their interests and needs through appropriate responses. AI sales assistants help move more leads further in the sales funnel by keeping them engaged throughout the different steps of the buyer journey and then helping drive revenue growth.

Top AI Sales Assistant Platforms

There are numerous sales assistant platforms available for companies to choose from based on specific requirements. Here are the top AI sales assistant platforms that sales teams can opt from: –

HubSpot Sales Hub: It is an extremely powerful and user-friendly AI sales assistant platform that offers excellent functionality like sales analytics, sales engagement tools and several others. This assistant has been built on the famous HubSpot CRM platform that creates a single source of truth for sales teams to enhance the efficiency of every salesperson. HubSpot helps salespersons with better insights, improved leads, and better-aligned solutions to enhance their efficiency.
ZoomInfo Sales OS: – It is one of the latest sales assistant platforms for B2B enterprises. They have a vast database of market intelligence, insights, and purchase intent related to the contacts and companies. With additional tools layered on top, this AI sales assistant platform helps with sales engagement, conversation intelligence, and data orchestration. Hence, this platform helps sales teams be better prepared and well-equipped to close more deals.
Inside Sales: This AI sales assistant platform is regarded as one of the smartest sales engagement platforms. It helps boost the productivity of the salespersons, improve the quality of customer interactions, and help connect with the right buyer. This sales assistant not only gets the sales teams to do more things but do them rightly.

AI sales assistants have emerged as a favorite solution for sales teams looking to enhance their efficiency and drive revenue growth. With rapid innovations taking place in the sector, the future for AI sales assistants looks extremely exciting.